MOUNTAIN VIEW, Calif., April 21, 2004 - MIPS Technologies, Inc. (Nasdaq: MIPS), a leading provider of industry-standard processor architectures and cores for digital consumer and business applications, today announced it has appointed Russell Bell as vice president of marketing.
Bell has close to 30 years of experience in the high-tech industry, where he held executive-level positions in marketing, business development and engineering. As AMD's director of strategic marketing for communications technologies, Bell identified and developed new market opportunities in the Internet access and ADSL arenas. Previously, as director of the North American field applications engineering group for AMD, he increased sales of AMD's communications products by more than 125 percent in key market areas such as communications, wireless and networking.
Bell left AMD in 1997 to become vice president of technology planning and business development at GlobeSpan Semiconductor, a fabless xDSL company and a MIPS Technologies licensee that is now part of Conexant Systems. Most recently, Bell served as vice president of business development at semiconductor IP start-up AmberWave Systems, where he negotiated strategic relationships with leading manufacturers, foundries and tools providers.
"Russ' proven success in strategic marketing and technology planning, and his demonstrated skill at working with customers and partners, will be vital to accelerating the adoption of the MIPS architecture in our target markets," said John Bourgoin, president and CEO of MIPS Technologies. "With his breadth of business and technical experience, he will play a key role in enabling our customers' success with our industry-standard high-performance embedded processors. I am delighted to welcome Russ to our team."
Bell holds an M.S. degree in information and computer science from the Georgia Institute of Technology and a bachelor's degree in electrical engineering technology from the Southern Technical Institute. He has 16 patents and another 22 are pending.
About MIPS Technologies
MIPS Technologies, Inc. is a leading provider of industry-standard processor architectures and cores for digital consumer and business applications. The company drives the broadest architectural alliance that is delivering 32- and 64-bit embedded RISC solutions. The company licenses its intellectual property to semiconductor companies, ASIC developers and system OEMs. MIPS Technologies and its licensees offer the widest range of robust, scalable processors in standard, custom, semi-custom and application-specific products. The company is based in Mountain View, Calif., and can be reached at +1 (650) 567-5000 or www.mips.com.