Russ Bell to Outline How MIPS® Architecture Enhances User Experience In Consumer Market at Industry Conference
MOUNTAIN VIEW, Calif., June 1, 2004 -
The battleground for a new wave of digital electronics devices is the cherished real estate of the living room in millions of households around the world. In order to succeed in the high-growth consumer market, companies must deliver products that offer the best user experience at the lowest price. Russ Bell, vice president of marketing at MIPS Technologies, Inc. (Nasdaq: MIPS), will address the critical impact of intellectual property (IP) on successful product development in high-volume consumer markets at the upcoming Semico Research Digital Consumer Conference, June 15 in San Jose, California.
Today, the high-performance MIPS architecture is widely recognized by developers as the technology-of-choice for digital set-top boxes, DVD-Recorders and HDTVs; it continues to prove its low-power attributes in a range of mobile applications, such as digital cameras, portable games, robotic toys, smart cards and wireless media tablets. Visit www.mips.com
to view samples of products in these market categories that are shipping to consumers.
About MIPS Technologies
MIPS Technologies, Inc. is a leading provider of industry-standard processor architectures and cores for digital consumer and business applications. The company drives the broadest architectural alliance that is delivering 32- and 64-bit embedded RISC solutions. The company licenses its intellectual property to semiconductor companies, ASIC developers and system OEMs. MIPS Technologies and its licensees offer the widest range of robust, scalable processors in standard, custom, semi-custom and application-specific products. The company is based in Mountain View, Calif., and can be reached at +1 (650) 567-5000 or www.mips.com.