MUNICH, June 8, 2004
– ARC International establishes a new sales strategy with professional distributors in Europe. GET General Embedded Technologies has been appointed as the distributor for Germany, Austria, and Switzerland.
GET has in-depth knowledge of ARC’s advanced software solutions and extensive experience with the special requirements of the embedded market. Besides distributing ARC technology, GET offers a range of complementary products, like MetaWare development tools and Metrowerks’ CodeWarrior, emulators as well as embedded hardware.
"Thanks to our long-standing relationship with ARC International and our know-how in the embedded market, we are ideally suited to drive distribution of ARC technology and provide quality services” said Ingo Bruse, Managing Director of GET. “Our highly integrated portfolio will enable our customers to accelerate the development of their high-performance embedded systems and reduce their time-to-market."
Operating from the two strategic locations Munich and Berlin, GET will also offer consulting, training, and custom engineering to its customers. The team will serve developers in the automation, automotive, industrial, medical, military, and telecommunications markets.
Scott Cooper, Director Sales Europe of ARC International, is pleased about the new distributor agreement: "GET is a perfect partner for us and we are very excited about the alliance. With its extensive knowledge of the embedded market plus a highly motivated team, GET will help us to grow ARCs market share and presence in Germany, Austria and Switzerland."
For further information please contact:
GET General Embedded Technologies GmbH
Postfach 34 01 20
Telefon: +49 (0)89 287020-51
Telefax: +49 (0)89 287020-55
ARC International is a worldwide provider of high quality software and knowledge for developers of embedded systems who are looking to reduce the time, effort and cost of bringing their products to market. ARC's portfolio of integrated software, featuring the MetaWare® development tools and MQX™, a royalty-free real-time operating system (RTOS) provided in full source code, operates on many popular processors, and includes excellent technical support. Streamlined for application development in industrial control, networking, consumer and storage markets, ARC's software solutions allow customers to succeed at meeting their goal for on-time and on-budget product development. With technology based on more than 20 years of embedded expertise, ARC was the first company to integrate processors, development tools, peripherals, RTOS and connectivity solutions. The inventor of user-configurable 32-bit RISC processing and a leader in configurable System-on-Chip (SoC) platform technologies, ARC provides the tools and know-how to help customers manage the increasing complexity of system-level design. Please visit www.arc.com/software
to learn more about ARC International (LSE: ARK). http://www.arc.com
GET General Embedded Technologies specializes in the distribution of advanced hardware and software solutions and services for the embedded market. Besides ARC International products like the royalty-free RTOS MQX™, GET is offering complementary components like MetaWare development tools and Metrowerks’ CodeWarrior. Consulting, training and engineering services are part of the highly integrated portfolio. GET has extensive knowledge and experience in the embedded market and serves its customers from locations in Munich and Berlin. http://www.general-embedded.de