Mountain View, Calif. — August 2, 2004 — Sonics, Inc., a leading provider of SOC (system-on-chip) architectures and SMART™ Interconnect IP products that reduce the time, cost and risk of developing complex SOC devices, today announced the appointment of Philip J. Casini as Vice President of Marketing & Business Development. He will report to Grant Pierce, President & CEO.
In his new role, Casini is responsible for leading the expansion of Sonics’ marketing and business development activities as the company positions itself for growth and expanded market leadership in the digital multimedia and wireless spaces. “Sonics has established wide-spread use of a set of initial products among major semiconductor and system companies, and the company is poised to build revenues on this solid foundation,” said Pierce. “Phil’s proven track record and strong mix of marketing and business development skills not only compliment Sonics’ management team, but will be instrumental in helping launch next-generation products aimed at expanding our market share and driving revenue growth.”
Casini brings 22 years of experience to Sonics. As an initial member of the management team at Cradle Technologies, he spent six years as Vice President of Marketing & Business Development, formulating and leading marketing and business development activities. Casini also served as Vice President, Corporate Strategic Marketing at Cirrus Logic; and has held various technical, field sales and marketing positions at Intel, Dallas Semiconductor and Camlan Corporation. He holds an MBA degree from Pepperdine University and a BSEE degree from San Diego State University.
About Sonics, Inc.
Sonics, Inc. is a leading provider of SOC architectures and SMART Interconnect Intellectual Property (IP) that accelerate the development of complex SOCs, reduce development costs and increase the reusability of IP. Major semiconductor and systems companies including Broadcom, Samsung, Texas Instruments and Toshiba have applied Sonics architectures, IP products and methodologies in SOCs used in leading products in the wireless, digital multimedia and communications markets. Sonics customers have experienced dramatic reduction in time to market, from years to months, while enjoying savings in design and manufacturing costs. Sonics is a privately held company funded by Investar Capital, Smart Technology Ventures, TL Ventures, Easton Hunt Capital, JAFCO Ventures, and H&Q Asia-Pacific. For more information, see www.sonicsinc.com.
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