By David Manners -- 10/14/2004 Electronics Weekly ARM has to develop a brand name for itself if it is to achieve its aim of becoming a billion dollar revenue company, the SETsquared conference at the U.K.'s University of Bath was told.
"To go from $150 million to $1 billion we need to make the brand grow bigger in importance," said Bill Parsons, human resources director of ARM. Asked, why should consumers care what the brand name of a chip is, Parsons replied: "We don't know, but we believe we should do it."
Click here to read more ....
