Don't fall for the processor marketing hype, warns ARC's Carl Schlachte The culture of the embedded microprocessor industry is out of step with reality of the 21st century. It reflects a machismo that dates back to the era when only “real men had fabsâ€.
But this inferiority complex appeals to a narrow class of intellectuals and processor architects who value specialised design techniques – such as multi-threading and more than 1GHz embedded cores – over the true needs of customers.
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