Taipei, Taiwan, July 30, 2001 -- Chunghwa Picture Tubes (CPT) announced today that it chose system-on-a-programmable-chip (SOPC) solutions from Altera Corporation (Nasdaq: ALTR) to significantly lower production costs and improve picture quality in its next-generation plasma display products (PDPs). CPT, a world-leading supplier of cathode-ray tubes (CRTs) and thin-film transistor liquid-crystal displays (TFT LCDs), plans to further lead its industry by offering high-quality, low-cost PDPs. Products from CPT can be found in many public areas such as train stations and airports displaying news feeds, as well as in restaurants, stores, and other commercial locations, such as karaoke venues.
"Plasma displays are the future of the display market, and the critical success factor for PDP suppliers is lowering production cost," said Wolf Chen, chief engineer for CPT's opto-electronics research and development division. "Lowered total cost of ownership will expand the usage of PDPs from business applications to more consumer applications."
Chen continued, "For key digital signal processing (DSP) algorithms in a PDP, there is no standard chip set available. This means that low-cost programmable logic like the Altera ACEXä 1K family is an ideal solution for bringing these products to market quickly. Furthermore, using the reprogrammability of ACEX 1K devices, we tested and developed new algorithms for improving PDP picture quality. As a result, these algorithms are now implemented in our product and we are confident that the superior quality of our PDPs will make them very successful in the display market."
"Altera's SOPC solutions are designed precisely to support our customer's full product lifecycle from prototype to production," said Ben Lee, Altera vice president of Asia Pacific. "CPT is a leader in their industry and a perfect example of how Altera's programmable logic technology delivers fast time-to-market and cost efficiencies to next-generation end products."
Editor Contacts:
Jason Wu Chungwha Picture Tubes (886) 3367-5151 x3421 wuys@mail.cptt.com.tw | Rebecca Tang Altera Int'l Ltd. (852) 2945-7031 rtang@altera.com | Martin S. Won Altera Corporation (415) 544-7176 mwon@altera.com |