Siemens unveils mobile showroom experience at CES 2026, bringing the future of adaptive automation directly to industry

Jan. 08, 2026 – 

Siemens is set to showcase how industrial automation is experienced with the launch of its eXplore tour mobile showroom experience at CES 2026 on January 6. The state-of-the art customized 18-wheel vehicle transforms into an interactive showcase, bringing leading-edge AI and digital transformation technology to locations across the U.S. throughout 2026. Key stops include Realize LIVE in Detroit (June 1-4, 2026) and Automate in Chicago (June 22-25, 2026), as well as visits to academic institutions, government organizations, and directly to customer facilities.

The eXplore tour is more than just a mobile exhibit, it’s a dynamic journey demonstrating how combining the real and digital worlds enables manufacturers to adapt to change in real time and future-proof production.

Tour guides will lead visitors through industry-relevant narratives, showcasing tangible technology that highlights how Siemens’ advanced solutions converge to drive continuous operational optimization and unlock new levels of efficiency.

“We are incredibly excited to launch the eXplore Tour, bringing the future of industrial innovation directly to our customers’ communities,” said Chris Stevens, president Siemens Digital Industries, U.S. “This mobile showroom isn't just about showcasing technology; it's about advancing collaboration, sparking new ideas, and demonstrating how Siemens’ integrated solutions empower businesses to accelerate digital transformation and achieve sustainable growth. Seeing is believing, and the eXplore Tour makes that belief a reality.”

The mobile experience is comprised of three zones:

• Innovation Theater and Collaboration Hub dedicate space for presentations, strategic discussions, and in-depth meetings, setting the stage for discovery
• Interactive Experience Lab uses real-world use cases showing how Siemens’ solutions are solving today’s industrial challenges
• Virtual and Augmented Reality Zone is an immersive space allowing hands-on engagement with digital twins and advanced simulations

The visitor experience will include:

• Pioneering technologies that demonstrate what’s possible with smart manufacturing in real-word applications
• Live, guided demonstrations of use cases and digital workflows tailored to relevant industry challenges
• Engaging workshops sessions and interactive discussions to translate insights from demos into actionable strategies for manufacturers’ operations.
• Strategic road mapping: identify the next steps and develop a roadmap for piloting or scaling Siemens solutions within manufacturers’ organization.

For more information or to request a stop, please visit: siemens.com/explore-tour.

Siemens Corporation is a U.S. subsidiary of Siemens AG, a leading technology company focused on industry, infrastructure, transport, and healthcare. The company’s purpose is to create technology to transform the everyday, for everyone. By combining the real and the digital worlds, Siemens empowers customers to accelerate their digital and sustainability transformations, making factories more efficient, cities more livable, and transportation more sustainable. A leader in industrial AI, Siemens leverages its deep domain know-how to apply AI – including generative AI – to real-world applications, making AI
accessible and impactful for customers across diverse industries. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a leading global medical technology provider pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

In fiscal year 2025, which ended on September 30, 2025, the Siemens Group USA generated revenue of $24.427 billion with 25 manufacturing sites across the U.S. and more than 50,000 employees serving customers in all 50 states and Puerto Rico.