Jayson Bethurem Joins Flex Logix as VP Marketing & Business Development
Brings extensive technical and market knowledge to accelerate eFPGA adoption
MOUNTAIN VIEW, Calif. – November 28, 2023 – Flex Logix® Technologies, Inc., the leading supplier of embedded FPGA (eFPGA) IP, announced today that Jayson Bethurem has joined Flex Logix as VP Marketing and Business Development.
Jayson graduated from the University of Colorado with a BSEE focusing on architecture, DSP and logic design. He worked in engineering roles at several successful startups using FPGAs in his designs. He worked for six years as a Field Applications Engineer showing customers how to use FPGAs to improve their products. And he worked six years as a Senior Product Line Manager at Xilinx managing about a third of the total product line working closely with multiple major customers.
Jayson Bethurem
“I see that the time for embedded FPGA has arrived to enable customers to cost reduce existing designs using FPGAs and to enable all SoCs to have the reconfigurability that is critical to avoid expensive mask spins and to address a larger TAM,” said Jayson Bethurem. “I worked briefly at another startup promoting eFPGA and found that customers viewed Flex Logix as the market leader in features, performance and customer wins. So I’m joining Flex Logix to help accelerate further market adoption of their industry leading EFLX® eFPGA.”
“Jayson’s depth of knowledge of use cases, applications, markets, FPGA technology and customers will greatly boost our sales and marketing efforts,” said Andy Jaros, VP of Sales, Solutions and Marketing at Flex Logix. “We are already the market leader for embedded FPGA with more than 20 customers, more than 20 working chips and dozens more in design. Jayson will help us grow that lead over our competitors and grow the total eFPGA market. His knowledge of DSP will be very helpful for our new InferX product which is winning designs for high performance DSP at lower cost and power than existing alternatives.”
About Flex Logix®
Flex Logix is a reconfigurable computing company providing leading edge eFPGA and AI Inference technologies for semiconductor and systems companies. Flex Logix eFPGA enables volume FPGA users to integrate the FPGA into their companion SoC, resulting in a 5-10x reduction in the cost and power of the FPGA and increasing compute density which is critical for communications, networking, data centers, microcontrollers and others. Its scalable AI inference is the most efficient, providing much higher inference throughput per square millimeter and per watt. Flex Logix supports process nodes from 180nm to 7nm, with 5nm and 3nm in development. Flex Logix is headquartered in Mountain View, California and has an office in Austin, Texas. For more information, visit https://flex-logix.com.
For general information on InferX and EFLX product lines, visit our website at this link. For more information under NDA, qualified customers can contact us at this link.
|
Flex Logix Technologies, Inc. Hot IP
Related News
- Flex Logix Appoints Dana McCarty as Vice President of Sales and Marketing for AI Inference Products
- Kilopass Hires Michel Courtoy as Vice President of Marketing and Business Development
- CoWare Names Joy E. Leo SVP & CFO and A.K. Kalekos VP of Marketing & Business Development as Demand for Company's ESL Solutions Intensifies
- LogicVision Names Ronald H. Mabry VP Marketing and Business Development
- Flex Logix Joins Intel Foundry USMAG Alliance
Breaking News
- Fractile raises $15m seed funding to develop radical new AI chip and unlock exponential performance improvements from frontier AI models
- Ceva Bluetooth Low Energy and 802.15.4 IPs Bring Ultra-Low Power Wireless Connectivity to Alif Semiconductor's Balletto Family of MCUs
- Agile Analog delivers customizable IP on GlobalFoundries' FinFet and FDX processes
- Ian Walsh appointed as Sondrel's Regional VP for America
- Systems Designed Today Must Support Post-Quantum Cryptography Tomorrow
Most Popular
- Imagination Technologies announces new capital investment from Fortress Investment Group
- Alphawave Semi: Q2 2024 Trading and Business Update
- Agile Analog delivers customizable IP on GlobalFoundries' FinFet and FDX processes
- Efinix Releases Topaz Line of FPGAs, Delivering High Performance and Low Power to Mass Market Applications
- Comcores supports BAE systems as a key partner with JESD204C IP
![]() |
E-mail This Article | ![]() |
![]() |
Printer-Friendly Page |