November 5, 2026 -
By Eddy Sunarto, theaustralian.com.au
Artificial intelligence has developed a rather expensive habit.
The smarter it gets, the more electricity it wants. And apparently, feeding it billions of dollars' worth of chips isn't quite enough anymore.
Now, one of the world's biggest memory chipmakers, South Korea's SK hynix, reckons the industry's next big challenge isn't simply making computers faster.
It's stopping them from guzzling so much power.
Speaking at a technology conference in Seoul this week, SK hynix HBM executive Choi Jun-yong warned that AI's bottleneck was shifting from computing performance to memory, and increasingly, electricity.