Industry Expert Blogs

I am doing some consulting right now for a company that shall remain nameless, and one of the things I have had to look at is Apple's supply chain. I came across an interesting article by someone with the goal to "buy a MacBook Air that isn't made by Apple." He is in the UK and doesn't like Apple's UK keyboard and he doesn't really want to have to run everything on a virtualization environment. So basically he wants to buy a MacBook Air that is actually a PC.

This is a market that Intel has announced it will support with $300M of its own money under the name Ultrabooks. After all, there is presumably a big market for a MacBook Air that is actually a PC Ultrabook. And how hard can it be? Apple's industrial design is great but it isn't that hard to copy. Most of the components are standard. Lots of people know how to put together a PC.

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