Industry Expert Blogs

What is the consumer marketplace? It is a bit of a tautology, but it is electronic products bought by consumers. As the famous advertising executive David Ogilvy said (in 1955), "the consumer is not an moron, she is your wife." Of course back in that era, before even Mad Men days, most wives didn't work, whereas today, at least here in Silicon Valley, she is more likely to be a software engineer or a marketing director. But consumer electronics is the sort of stuff that we (and our wives) can go and buy on Amazon or in Best Buy for a few hundred dollars and keep in our living room. The market blurs at the edges since smartphones (and tablets) are considered a completely separate market, and devices for the Internet of Things (IoT) have their own category, too.

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