Conference set to confront 'the reality' of silicon IP

This year's conference focuses on "the reality of IP" and provides both a business and a technical update of design reuse. The first day's sessions, emphasizing legal and business issues, will be geared toward chief executive officers, venture capitalists and investors. Six half-hour sessions will be followed by a cocktail hour and dinner panel, to be moderated by Robert Chaplinsky, a venture capitalist with Mohr Davidow Ventures.

Day two, March 23, will bri ng in a technical focus.

It's aimed at chief technical officers, corporate CAD managers, design engineers and project managers. Scheduled keynote speakers include Aart de Geus, chief executive officer of Synopsys Inc., and John Bourgoin, chief executive officer of MIPS Technologies Inc. The speeches will be followed by tracks on design reuse, test and functional verification, commercial and business issues, and implementation. A lunch panel will ask, "Does IP have a value?"

Day three will add two more keynote speakers: Bob Terwilliger, president and chief executive officer of ARC Cores Ltd., and Jim Ballingall, vice president of worldwide marketing for UMC Group. Tracks will include reuse and verification, codesign, integration, configurable IP and quality. A lunchtime panel will probe the question of open standards for IP.

The conference also will feature exhibits by intellectual-property providers at "IP Alley." For further information and registration, see www.ip99.com.