Faraday Technology -- Strengthening the ASIC Design Service Sales Network in The West Coast

Faraday Adds BAE Sales, Innovation Sales Rocky Mountains and Innovation Sales Southern California

Sunnyvale, California -- Dec.18, 2013 -- Faraday Technology Corp. USA (Faraday), a leading fabless provider of Total ASIC Solutions for wireless, telecom, networking, consumer electronics, data storage, medical & automotive applications utilizing advanced technology nodes, announced a bolstering of its ASIC design services sales network in the Western United States with the signing of 3 manufacturers sales representatives in Northern California, Southern California, and Colorado Rocky Mountain Regions.

Strengthening its customer support and market presence, besides the join of the 7 manufacturers sales representatives in November, Faraday has added another three very experienced regional rep firms, BAE Sales Inc. in Milpitas California for the Silicon Valley area, Innovation Sales Southern California in San Diego California for the Southwest region, and Innovation Sales Rocky Mountains in Niwot Colorado supporting the Colorado, Idaho & Utah region. Reaching out the Rep Network in the West, Faraday also has a long history working with Stratus Technical Sales in Washington and Oregon region. For a list of complete US sales reps, please visit www.faraday-tech.com/html/Contact/Agent.htm

These representatives bring an average of 15 years of ASIC sales experience per rep firm. Faraday's comprehensive IP portfolio and highly skilled SoC capability are cited as the primary reason for rep firms' eagerness to join Faraday's network.

"As an ASIC sales specialist for over 15 years, Innovation Sales Rocky Mountains (ISRM) recognizes the value proposition that Faraday brings with their broad portfolio of proven IP blocks and SoC capabilities, and a flexible engagement model to support our customer base,” said Chuck Negrelli, President of ISRM. “Our customers' trust is critical, so it's imperative that the solutions we offer be rock solid. With Faraday's proven capabilities and track record of success, we are excited to extend Faraday solutions to our marketplace".

“BAE Sales is pleased to have been selected by Faraday as their sales representative in Northern California. Faraday's comprehensive, self-developed IP portfolio, which on its own ranks Faraday as one of the top ten IP providers worldwide, lowers customers' integration risk, reduces IP licensing costs and shortens their time-to-market. BAE Sales is a team of seasoned professionals with over 15 years of ASIC sales experience. We are impressed with Faraday's capabilities and their long, successful track record. We are confident in Faraday's ability to provide an outstanding customer experience,” said Mike Hornig, President of BAE Sales Inc.

“Adding to our leadership position enabled by providing first pass silicon success, we are very excited about the addition of these skilled and knowledgeable sales representatives in the Western US. These representatives bring Faraday closer to its local customers and have demonstrated Faraday's time-to-market value proposition by identifying several high profile design projects in a very short time,” said Mark Wright, VP of Sales of Faraday.

Faraday provides a Total ASIC Solution based on three pillars, the SoC Platform, ASIC Service, and IP Products. Building on the SoC Evaluation Platform, Faraday's architecture consultants explore the best solutions to meet customers' requirements and hand-hold customers through the complexity of integration and verification. Continuing to excel in its role of traditional RTL-handoff ASIC Services, Faraday offers an impressive high success rate of 1st pass silicon success by providing a best-in-class design flow methodology with its extensive expertise in packaging, testing, reliability, and production services. Setting itself apart from its competiors, Faraday provides a comprehensive IP portfolio necessary for most SoCs, including Library and Memory Compliers, Processor Cores, Interface IP, SerDes, and Peripheral IPs. These IPs are production qualified and reusable for ease of integration and for optimal power and performance.

About Faraday Technology Corporation

Faraday Technology Corporation is a leading fabless ASIC and silicon IP provider. The company's broad silicon IP portfolio includes I/O, Cell Library, Memory Compiler, ARM-compliant CPUs, DDRI/II/III, MPEG4, H.264, USB 2.0/3.0, 10/100 Ethernet, Serial ATA, and PCI Express, etc. Headquartered in Taiwan , Faraday has service and support offices around the world, including the U.S., Japan, Europe, and China. Faraday is listed in Taipei Stock Exchange, ticker 3035. For more information, please visit: www.faraday-tech.com

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