Imperas Appoints Kevin McDermott as Vice President of Marketing
Imperas Extends Industry-Leading Growth with New Marketing VP, to Expand Strategic Presence in IoT, Automotive, Security and RISC-V Applications
Oxford, United Kingdom, March 6, 2018 - Imperas Software Ltd., the leader in high-performance virtual platforms and software simulation, today announced the appointment of Kevin McDermott as vice president of marketing. His charter includes strategic planning, high-value market segmentation and analysis for penetration and sales acceleration, as well as product marketing, pricing and packaging, demand generation, ecosystem partnerships, and overseeing corporate communications and analyst relations.
"Imperas has enjoyed great growth in the Internet of Things (IoT), automotive, security and RISC-V application markets," said Simon Davidmann, Imperas president and CEO. "We are very pleased to have Kevin join our company. His experience and successful track record will help us expand to our next stage of development, and understand, address, and solve our customers' critical issues."
With over 25 years of experience, McDermott brings a wealth of marketing expertise in semiconductor, processor IP, embedded, and IoT. Prior to joining Imperas, he was a principal analyst for IoT at ABI Research, focused on connected embedded and IoT, including value chains for IP, SoCs, software, standards and ecosystems. Earlier, as an independent consultant, he advised on industry dynamics for connected embedded and IoT applications. Previously, McDermott was director of IoT segment marketing at Imagination Technologies; and at ARM, he held the positions of director of market development for ARMv8 64bit tools and software; director of licensing; and director of CPU product marketing. Earlier, McDermott worked in MIPS Technologies microprocessor marketing; as LSI Logic director of wireless marketing; and as Atmel Corporation business development manager. McDermott holds a BS in Microelectronics and Microprocessor Applications from Newcastle University.
"I am impressed with Imperas technology, and the success it has enjoyed by delivering the industry's most innovative and comprehensive virtual platforms / virtual prototyping environments and models," said McDermott. “I am excited to join an already strong team, to further accelerate its reach.”
Imperas has enjoyed exceptional growth, continuing to expand as the leader in virtual platforms, and revolutionizing embedded software development. Markets include IoT, automotive, communications, consumer electronics, security, RISC-V applications and other embedded arenas.
About Imperas
For more information about Imperas, please see www.imperas.com.
|
Related News
- Quadric Appoints Former Arm Vice President Steve Roddy as Chief Marketing Officer and Accelerates the Licensing of Its GPNPU Architecture
- Flex Logix Appoints Dana McCarty as Vice President of Sales and Marketing for AI Inference Products
- CEVA, Inc. Appoints Ran Soffer as Vice President of Marketing and Corporate Development
- Sonics, Inc. Appoints Randy Smith as Vice President of Marketing
- Kilopass Appoints Emerson Hsiao Vice President of Marketing As Company Gears Up for Roadmap Expansion
Breaking News
- Thalia's AMALIA 24.2 introduces pioneering estimated parasitics feature to reduce PEX iterations by at least 30%
- TSMC plans 1.6nm process for 2026
- Qualitas Semiconductor Partners with TUV Rheinland Korea to Enhance ISO 26262 Functional Safety Management System
- M31 has successfully launched MIPI C/D PHY Combo IP on the advanced TSMC 5nm process
- Ceva multi-protocol wireless IP could simplify IoT MCU and SoC development
Most Popular
- Controversial former Arm China CEO founds RISC-V chip startup
- Siemens collaborates with TSMC on design tool certifications for the foundry's newest processes and other enablement milestones
- Credo at TSMC 2024 North America Technology Symposium
- Synopsys Accelerates Next-Level Chip Innovation on TSMC Advanced Processes
- Kalray Joins Arm Total Design, Extending Collaboration with Arm on Accelerated AI Processing
E-mail This Article | Printer-Friendly Page |