BOPS names Rick Kepple as V.P., Sales & Marketing

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Renee Anderson
BOPS, Inc.
650/330-8410

Ben Kittner
TechKnowledge Communications Inc.
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BOPS NAMES RICK KEPPLE AS V.P., SALES & MARKETING

– BOPS Completes Management Team by Adding Key Executive to Staff –

PALO ALTO, Calif., November 1, 1999 – Billions of Operations Per Second (BOPS) Inc. has completed the formation of an experienced management team by naming Rick Kepple as vice president of sales and marketing.

"I am very pleased to have Rick Kepple on board to complete our management team," said Mark Bowles, BOPS president. "Rick's impressive background includes positions at QED, NEC and TI where he was responsible for driving high-profile design wins like Cisco Systems, Microsoft/WebTV, the high-volume use of DSPs in disk drives and many others. Rick's track record indicates his ability to take new businesses and drive them into success, and as a result, he will be a valuable part of the BOPS management team.

Kepple has more than 21 years of sales, marketing and engineering experience with both high-tech start-ups and Fortune 500 companies. Previously, Kepple was vice president of marketing for Quantum Effect Devices (1995-99) and manager of DSP and cellular products for NEC Electronics (1992-95). He also worked for 10 years (1982-92) at Texas Instruments in several engineering and technical marketing management positions. He received a B.S. in engineering physics from The Ohio State University in 1978 and an M.S. in engineering management with honors in 1984 from Southern Methodist University.

Besides Bowles and Kepple, other members of the BOPS management team include David Baker, V.P. of product development; Paul Duncan, V.P. of operations; Bruce Schulman, V.P. of business development; Jerry Pechanek, chief architect and founder; and Nikos Pitsianis, director of compilers.

About BOPS, Inc.

BOPS is a Palo Alto, Calif.,-based company that develops and licenses high-performance digital signal processor intellectual property and software tool products targeted for high-volume system-on-a-chip use in the consumer multimedia, networking and communications markets.

The BOPS ManArray DSP product family is targeted to accelerate system-on-a-chip manufacturers' time from product concept to high-volume shipments by providing high-performance, scaleable and reusable DSP IP cores and an advanced set of software tool technologies. The Man Array technology has been designed to quickly and easily integrate into MIPSâ and ARM^Ôprocessor-based S-O-Cs.

(Website: www.bops.com)

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