ASUS Employs Virage Logic's Sonic Focus(R) Technology and Bang & Olufsen ICEpower Audio System Design to Deliver High Quality Sound on Their NX90 Notebook PC
Sonic Focus Audio Enrichment IP Creates a Unique High-End Entertainment Listening Experience
LAS VEGAS - Jan 7, 2010 -- Virage Logic Corporation (NASDAQ:VIRL), the semiconductor industry's trusted IP partner, today announced that ASUSTeK Computer Inc. (2357.TW) of Taipei, Taiwan, the leader in providing the highest quality motherboard and notebook PCs worldwide, has licensed Virage Logic's Sonic Focus audio enrichment IP to provide an enhanced entertainment listening experience on their next generation ASUS NX90 multimedia notebook. Using Virage Logic's Sonic Focus audio software and audio system design by Bang & Olufsen ICEpower, ASUS can deliver impressive audio solutions that provide consumers with an unrivaled listening experience on a notebook PC.
"We are excited to announce this design win with one of the world's largest manufacturers of notebook PCs," said Yankin Tanurhan, Ph.D., vice president and general manager of Virage Logic's Processor Solutions and NVM business units. "By using Virage Logic's Sonic Focus technology, ASUS is able to create a unique audiophile-like experience; delivering the dynamic impact and artistic intent of the original performance."
"Until now, no one has successfully built an audiophile-quality laptop PC. The ASUS NX90 has achieved our goal of creating the ultimate audiophile experience, previously only available in high-end home theater speaker systems," said Henry Huang, senior specialist, ASUS. "With Virage Logic's Sonic Focus software we have exceeded our original expectations for audio fidelity. The Sonic Focus audio enrichment software tools enabled our sound designers to manage and configure unique digital signal processing software blocks, create a wide and believable soundstage and enabled ASUS to achieve optimum audio for movie and music from our specially crafted notebook speakers. The result is superlative sound that you'll have to hear to believe and remains true to the original intent of the artist. We are delighted with the result."
"Our goal was to considerably raise the bar in notebook audio and create the world's best sounding notebook," commented Mads Solgaard who managed the project from Bang & Olufsen ICEpower. "To achieve this, our team of audio experts worked in close collaboration with ASUS to design the audio system of this notebook. In fact, we have carefully evaluated and selected every single audio component in this laptop. For all parts, from speakers to amplifiers and software, we have chosen the very best technology. Virage Logic's Sonic Focus audio enrichment software was chosen because it was light years ahead of other alternatives. It truly gave us the necessary possibilities for achieving the ultimate in notebook audio performance."
See ASUS and Virage Logic Demonstrations at CES
ASUS will be demonstrating the NX90 Notebook PC during the 2010 Consumer Electronics Show (CES) in Las Vegas, from January 7 to 10 in ASUS booth # S3-303-68 in the South Hall of the Las Vegas Convention Center. Virage Logic's Sonic Focus audio technology will be on display in the Audio Pavilion at the Venetian Tower Suite #30-224 in the Venetian Hotel. To arrange a demonstration, send an e-mail to email@example.com and request a time slot.
About Virage Logic's Sonic Focus Audio IP Solutions
Virage Logic's Sonic Focus IP products are industry leading audio enrichment software that restore clarity, warmth, detail, and realism to digitally compressed audio. When files are compressed, many of the nuances and subtleties of the original studio recording or live performance are lost. Using technology created by artisans and engineers of the music industry, Virage Logic's Sonic Focus products raise the audio performance of today's consumer devices to a completely different experience level. As part of Virage Logic's vertically integrated "Sound-to-Silicon" solutions for OEMs and semiconductor companies, the Sonic Focus product line is ideal for a variety of home and portable consumer electronics devices. Adaptive Volume is the newest offering in Virage Logic's Sonic Focus portfolio of Audio IP solutions. It joins Virtual Bass(TM) which significantly enhances low frequency response of speakers that have limited ability to reproduce bass without compromising voice integrity or detail; Adaptive Dynamics(TM) which helps restore clarity and fidelity of compressed audio in today's music, movies, and games; Extrapolator(TM) which expands stereo audio to a lifelike multi-channel sound stage using advanced physical modeling techniques; and X-Matrix(TM) which creates a surround-sound environment on stereo speakers or headphones for an immersive movie or concert experience.
About ASUSTeK Computer Inc.
ASUS is a leading company in the new digital era, with an extensive product portfolio that includes notebooks, netbooks, motherboards, graphics cards, displays, optical drives, desktop PCs, servers, wireless solutions, mobile phones and networking devices. Driven by innovation and committed to quality, ASUS designs and manufactures products that perfectly meet the needs of today's digital home, office and person. ASUS won 3,268 awards in 2009, and is widely credited with revolutionizing the PC industry with the Eee PC(TM). With a global staff of more than ten thousand and a world-class R&D design team, the company's revenue for 2008 was 8.1 billion U.S. dollars. ASUS ranks among BusinessWeek's InfoTech 100, and has been on the listing for 12 consecutive years.
About Bang & Olufsen ICEpower
Bang & Olufsen ICEpower a/s is a fast growing independent subsidiary of the Danish Bang & Olufsen Group. ICEpower develops energy-efficient, high-performance audio power conversion solutions for the consumer, professional, portable and automotive audio applications. ICEpower(R) products are founded on a range of patented, proprietary technologies that deliver industry best audio performance and efficiency. It is an innovation-founded company, which has been striving to revolutionize generic audio reproduction since 1999. ICEpower has offices in Denmark, the US and Japan, and works closely with its customers - OEMs in the above mentioned markets to enhance the sound-producing solutions in the customers' products. Among ICEpower's customers are Samsung Electronics, Bang & Olufsen, Pioneer Electronics, Bowers & Wilkins, Audi, Rotel, and numerous others. More information can be found at www.ICEpower.dk.
About Virage Logic
Virage Logic is a leading provider of both functional and physical semiconductor intellectual property (IP) for the design of complex integrated circuits. The company's highly differentiated product portfolio includes processor solutions, interface IP solutions, embedded SRAMs and NVMs, embedded memory test and repair, logic libraries, and memory development software. As the industry's trusted semiconductor IP partner, more than 400 foundry, IDM and fabless customers rely on Virage Logic to achieve higher performance, lower power, higher density and optimal yield, as well as shorten time-to-market and time-to-volume. For further information, visit http://www.viragelogic.com.
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