Bangalore, India -- October 30, 2013 -- Tata Elxsi, a leading product design company and Algotochip, the first company that turns behavioral C-code into devices, announced their partnership to provide rapid SoC solutions and services targeted at OEMs and custom chip makers.
The companies' first collaboration is to develop digital chips and IP blocks that can support next-generation video services embedded with the latest 4K HEVC (High Efficiency Video Coding) technology. This leverages Tata Elxsis HEVC Ultra HD (4K) software that has been licensed to multiple customers. The IP blocks and services are targeted for an array of proliferating smart CE devices such as Smartphones, tablets, set-top boxes, gaming consoles, media players amongst others.
Algotochip offers breakthrough technology to uniquely partition a customer's C-code into optimized hardware and firmware required for a complete solution to an application. This revolutionizes the development of Digital chips (i.e: Systems on a Chip [SoCs]) by radically shortening the time-to- market and reducing the cost of the overall design process. It also provides optimum device performance in terms of power consumption, die area and cost.
Semiconductor companies will benefit from early access to emerging technologies such as HEVC as IP blocks using Algotochip BlueboxTM tools that enable the rapid design of optimal solutions including hardware and software. said Mr. Satish Padmanabhan, CTO, Algotochip.
Mr. Nitin Pai, Vice President, Marketing - Tata Elxsi said We see an emerging trend for custom SoCs tailored for specific applications. Tata Elxsi offers market leading algorithmic solutions including multimedia solutions (encoding/decoding/video analytics), wireless (LTE, WiMAX) and communication (transcoding, protocol stacks for unified communication). This partnership allows customers to incorporate advanced technology into their SoCs and get to market faster by reducing development time and risks.
Algotochip will be participating in ARM TechCon at Techmart, Santa Clara from October 29 to 31. Mr. Satish Padmanabhan, CTO will introduce Algotchips innovative and breakthrough technology that revolutionizes the development of digital chips at the conference.
About Tata Elxsi:
Tata Elxsi is a global product engineering services provider that works with leading OEMs and semiconductor companies across consumer electronics, broadcast, wired and wireless communications and automotive verticals.
As part of the $100 billion Tata group, Tata Elxsi addresses the communications, consumer electronics, healthcare, media & entertainment, semiconductor and transportation sectors.
This is supported by a talent pool of over 4,000 employees and a network of design studios, development centers and offices worldwide. Key services include product engineering, industrial design, animation & visual effects and systems integration.
Algotochip is the industrys first company to provide complete SoC GDSII from Algorithms written in C-code in as little as 8 weeks. The companys patented approach provides direct benefits to the customer: 1) Algotochip enables the customer to realize a complete custom SoC from their C-code in a very short time. Algotochip fully supports industry standard ANSI C-code; 2) Algotochip enables the customer to quickly explore the potential area, power, and cost for envisioned products; 3) Algotochip enables the customer to explore different implementation choices in terms of process technology and fabrication houses; and 4) Algotochip achieves significantly lower power through proprietary power aware architecture design.
The company, based in Sunnyvale, California, U.S.A, recently received an investment from the Nitto Denko Corporation, a Japanese leading diversified materials manufacturer offering over 13,500 high-value-added products to the global market. For additional information, please visit algotochip.com