Constellations will "Unlock the Mystery of IP" at Silicon Valley IP Users Conference

Time

Speaker/Topic

8:30

Registration for Morning Session & All-Day Attendees

Continental Breakfast

9:00

Welcome Remarks by Warren Savage, President & CEO, IPextreme

9:10

Morning Keynote Address by Jim Feldhan, President, Semico Research Corporation

Topic: Market Dynamics Driving the Internet of Things

Abstract: The Internet of Things has been touted as the next big thing. What are the factors that will drive its growth? Jim Feldhan will examine the trends within IoT, including development of sensor solutions including Sensor Fusion. What are the markets that will see the adoption of IoT? In addition to the growth factors, Semico Research will present its analysis on the need for standards and security. Standards and security are potentially big gating factors to the growth of IoT. What does it all mean for design and manufacturing needs in the future?

9:30

Technical Presentation by Adapt IP

Topic: Using SystemC to create USB 3.0 cores

Speaker: Michael “Mac” McNamara, CEO

Abstract: System level design methods have moved into the mainstream, with the approach being used to create synthesizable, customizable, high performance IP cores. In this session, we will show how such methods were used to solve real world applications for SystemC-designed USB cores that required operating in severe environmental conditions, achieving high throughput with reliability, and custom security features for handling for ensuring against hacking and thieves.

10:00

Panel Discussion: How Does IOT Drive IP Innovation?

Moderator: John Blyler, Founder and President, JB Systems - Media and Technology

Overview: IoT is the latest buzzword to permeate the semiconductor industry. Is it just hype, or is there something real that is driving the next level of growth in semiconductor? To what extent is IoT bringing about changes in the kind of IP required and the types of services available from suppliers? Panelists will discuss their experiences and share their insights into the evolving IP marketplace.

10:55

Technical Presentation by IPextreme

Topic: Diamonds in the Rough --- Maximizing the ROI on your designs

Speaker: Kands Manickam, Sr. VP & GM, IP & Services

Abstract: Semiconductor companies are under constant pressure to increase market share and profits. Many are unaware that they have captive IP assets—hidden gems—that can be used to further both their financial and strategic goals. Learn how IPextreme has helped its strategic partners identify opportunities to capture the full value of their assets and enable their silicon-proven technology to proliferate.

11:25

Technical Presentation Sonics, Inc.

Topic: Solving the System Level Design Riddle

Speaker: Randy Smith, VP of Marketing

Abstract: As semiconductor transitions to a consumer product, systems company universe, how will system level design paradigms evolve? How do you solve the conundrum of the need to get out a product faster when you are not yet certain of what the market will actually need by the time you ship the product? How does 3rd party IP help? What types of IP are most important? This presentation will explain a new evolving model of system design that is intended to solve these issues and more, including shortening design cycles, and reducing overall system power. This is nothing short of a paradigm shift in how high-level design will get done.

11:55

Closing Remarks by McKenzie Mortensen, Director of Marketing, IPextreme

Time

Event

12:00

Picnic in the Mansion Courtyard: Grab-and-Go Sandwich Boxes

Lunch provided for both morning and afternoon attendees

Registration for Afternoon Session

1:00

35-Minute “Mini” Mansion Tour for morning-only attendees

Time

Speaker/Topic

1:00

Welcome Remarks by McKenzie Mortensen, Director of Marketing, IPextreme

1:05

Afternoon Keynote Address by Jim Feldhan, President, Semico Research Corporation

Topic: Critical Trends in the 3^rd Party IP Market

Abstract: Electronics have changed the way we work, play, and communicate. Smart phones are the prime example, as they have evolved beyond a communication device to a portable computer, game console, video player, and camera. The future continues to look bright as mobile devices evolve to provide healthcare monitoring, electronic payments, and many more functions. In response to rising market expectations, design complexity is increasing and time to market has become a critical factor in the health of many companies crafting SoC solutions today. We are seeing increased market requirements for connectivity and device performance dictate that contemporary SoCs be designed with ever-increasing amounts of third-party IP to meet market demands. Jim Feldhan will address these macro trends as a backdrop, presenting specific drivers for the third-party IP market going forward. Topics addressed will include memory IP, security IP, and interconnect IP.

1:25

Technical Presentation by IPextreme

Topic:What's in your IP Wallet? --- Organizing your company's crown jewels

Speaker: Warren Savage, President & CEO

Abstract: Semiconductor companies today consume vast quantities of IP from both internal and external sources. This has resulted in an explosion of operational complexity within engineering, legal, financial, and purchasing departments. Companies now find themselves struggling to keep up with a new "big data" problem. IPextreme will share the best practices that we have seen throughout the industry and provide you with key takeaways that will help your organization today.

2:10

Panel Discussion: IP Subsystems: Build or Buy?

Moderator: Gabe Moretti, Extension Media

Overview: It is well established that semiconductor companies are using more and more reusable subsystems, both internally developed or purchased from suppliers. Panelists will discuss the criteria that semiconductor companies use in weighing whether to build or buy these subsystems, delving into related topics such as quality, support, design time, and cost.

3:05

Technical Presentation by Certus Semiconductor

Topic: How Custom I/O Can Benefit You

Speaker: Stephen Fairbanks, Co-Director

Abstract: IO and pad cell libraries are of the most “taken for granted” design libraries and IP, mainly because they are free. Every foundry offers them, and many IP companies include them as a bundled option. So why should you consider custom IO in your next design? Why spend money and effort on something you can get for free? Consider this: Every large fabless company has its own internal IO team. Why is that, when free IO can be found everywhere? In this talk, we will explain why custom IO is so important to all IC companies, and how it can benefit your company in particular.

3:50

Closing Remarks by Warren Savage, President & CEO, IPextreme

Time

Event

4:00

Hosted Bar & Hors d’Oeuvres at Annex

Wine; beer; fresh honeycomb display featuring cheese, fruit, crackers, and breads

4:45

35-Minute “Mini” Mansion Tour for afternoon-only and all-day attendees

6:00

End of conference